Obviously if we create a web page we want it to be interesting for human beings.
But….the search engines are robots who just pick up key words.
So the question is….how to make the page wording interesting for human beings and robots as well.
The way I compose a page is to first write down all the important key words. Basically all the words that people may type into a search.
Then, I make sure that I create a page which uses these words regularly. Not too often though. If you repeat a word over and over the robots will pick up that you are trying to scam them and actually PENALISE you!
One example of using keywords is to use the words “Blue Mountains” or a town name rather than saying “local”.