It is also worth considering how you are going to integrate your website posts and pages with Facebook.
Facebook is a great way to get messages out there and circulating but the real goal is to drive traffic to our web site.
As a Historical Society we want to funnel people to our articles, stories and online shop. We want to promote a serious understanding of history….. not just a Facebook “Wow! look at that…” and then move on type culture.
So basically, it is good to bung up the info on Facebook but make sure it is linking to stuff that is already up on our web site.